There are a range of social media platforms to choose from when it comes to promoting your business and reaching a larger audience. However, it can often be a daunting and possibly costing task when it comes to choosing the right platform for your specific business. Therefore, it is important to understand which social media platforms are being used efficiently for business, and which one best suits the needs of both your business, and your clients.

Below are the six social media platforms that Blurb Media would recommend for a business…


Worldwide, FaceBook has approximately 1.94 billion active monthly users on their platform. People have even started using it as an alternative search engine. People often check a company’s FaceBook activity to determine whether or not the business is legitimate, and successful. The most common age demographic is 25 – 34 years old. FaceBook is used for interacting, as well as the posting of photos, and long winded statuses/information.

Google +

Google plus, is basically google, with added extras. Not only can it be used to boost your business, but it can help your business gain web real estate. Engagement and interaction are important on this platform. There are features that enable you to target specific Google plus communities. Therefore, if your business is looking to interact, and become influential, this a social media platform will be highly beneficial.


Instagram is a digital photo album; many people browse it to find inspiration. If your product is visually appealing, and your target audience is between the ages of 18 – 29, then Instagram is the social media platform for your business. There is also a live video option known as Instagram Stories, that allows you to share your business in real time.


LinkedIn is a social media platform that is ideal for business to business reach and communication. It is a great platform for networking and your personal profile can serve as an online résumé. Creating an online LinkedIn business profile allows for people to follow and connect with your brand. 61% of LinkedIn users fall into the age group of 30 – 64.


Like Instagram, Pinterest is ideal for visual content, and inspiring information about your brand. Ultimately Pinterest can be seen as an online bulletin board for all things, like, recipes, toys, clothes, ideas, and more. This social media platform has the ability to drive people towards your website, especially if your product targets the demographics of Pinterest, whose users are between the ages of 25 – 34, who are mostly women.


Twitter is a platform that helps engage users to your brand through the use of short bites of information, known as tweets. Twitter is the ideal social media platform for your business if your customers want instant feedback. The platform is easy to use, fast paced, and there’s always a trend to follow.

All of these extremely powerful social media platforms require time and dedication as it is imperative to stay connected with your target audience, constantly supplying them with informative content about your brand. Knowing WHEN to outsource your Social Media is the key to the success of your Online Identity… Allow Blurb Media SA to identify your niche social media platform/s and make them as lucrative as possible!

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